I created this logo for and in collaboration with Julia, the Cat Hustler herself, when she was getting Cat Hustler off the ground and looking for a very unique and eye-catching logo that fits the mission. The creation of this logo was a very collaborative (and enjoyable) process, since Julia has a marketing background and had a very definite idea of what she wanted.
From the client: "It's a perfect logo and people love it, but it's also an exceptional specimen in the way of design. You knew it would be used beyond printed and digital applications, and made it work perfectly for a finicky DIY client."
Read the full case study here.
Some preliminary sketches.
A few logo ideas.
The final logo.
Brand color palette.
Julia is very much a DIY person, and really creative. It's been great to see how she and others have applied the logo and taken it even further.
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