Persistence is a cyberattack mechanism that is often ignored, but it is what Huntress has built its Security Platform on finding and stopping. The Huntress Marketing team developed an integrated campaign to educate the community on persistence and how to prevent it, including an ebook, webinar, and toolkit.
I designed the campaign branding, ebook, and supporting materials. Design support by Jenna Campbell with content and copywriting by Lily Teplow and Rachel Bishop.
Target Audience: Managed service providers and IT teams serving mid-size businesses who want to learn more about persistence.
Goal: To educate our audience on the full scope and dangers of persistent footholds, and generate downloads of the ebook and supporting materials.
Select pages from the ebook.
Organic social media graphics.
Paid social media ads.
Zoom backgrounds for employees to use to promote the campaign.