One of my primary initiatives in my role as graphic designer at Phone2Action was to create a full brand identity for the company, along with a brand strategy that could support a new visual identity. Over a time period of eight months, I worked with our director of marketing and an external brand strategy consultant to review our past marketing collateral, our competitive landscape, and gathered feedback and information from our partners, clients, prospects, and employees.
Brand Handout
Given to all employees as part of onboarding
Style Guide
Design Applications
Creative direction by me; design and implementation by Yoko Co.
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