The Lightning Group is a new user advisory council for Phone2Action, and I was tasked with creating something identifiable with the Phone2Action brand, but unique enough to denote the invite-only user advisory council.
Target audience: Potential and existing members of the user advisory council
Goal: Create a sub-brand for the Phone2Action user advisory council that had a strong enough visual tie to the primary brand while creating a sense of exclusivity
Logo Concepts
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