BRANDING & WEB DESIGN
4545 Architecture Branding
Client: 4545 Architecture
Roles: Brand Strategy & Development, Visual Identity Design & Development
The Project
4545 Architecture is a small architecture firm based in Detroit with a focus on sustainable projects that reinvigorate buildings and neighborhoods. To garner more contracts and develop a relationship with the surrounding community, 4545 needed a brand and visual identity. I worked with founder and principal Tim Flintoff to develop a brand and visual identity package that captured the care he gives his clients and the goals of 4545.
Approach
Target Audience: Local homeowners, small developers, and small business owners.
Goal: To establish a brand that conveys how the architects care for your home or project as their own, giving each project the same personal attention that they would give their own homes.
We started with some logo and color palette explorations based on what Tim had shared about 4545 and his vision for the brand: an architecture firm that will treat every project as if it were their own home, with the client as the primary focus.
Selected Logo & Color Palette
After fine-tuning some of the logo concepts, we decided that the following logo and color palette best matched the brand vision and mission.
Branded Collateral
4545 also needed some standard collateral for their day-to-day operations, including a business card and letterhead designs.
Website
I also worked with 4545 Architecture to design their website so they had a platform to showcase their work and receive inquiries from prospects. The website is built on Wix to allow Tim and his staff to easily make changes as needed without having to rely on me or outside development resources. View the live website here.
