MARKETING CAMPAIGN
Persistence Integrated Campaign
Company: Huntress
Roles: Art Direction, eBook Design, Social Media Graphic Design
The Campaign
Persistence is a cyberattack mechanism that is often unnoticed, but it is what Huntress has built its Security Platform on finding and stopping. The Huntress Marketing team developed an integrated campaign to educate the community on persistence and how to prevent it. The campaign included an ebook, webinar, and toolkit.
Audience & Goal
Target Audience: Managed service providers and IT teams serving mid-sized businesses who want to learn more about persistence.
Goal: To educate our audience on the full scope and dangers of persistent footholds and generate downloads of the ebook and supporting materials.
eBook
The downloadable eBook was the hero asset of the campaign and meant to be an evergreen resource.
The content was written by Lily Teplow and Rachel Bishop.
Social Media Graphics
Our social team used organic and paid social media to advertise the campaign and ebook. I designed all the social graphics for all ads.
Employee Promotional Assets
To help Huntress employees spread the word about the campaign and new Persistence Knowledge Kit, we created Zoom backgrounds and email signatures (linked to the campaign landing page) that launched along with the campaign.
Acknowledgements
Thank you to Jenna Sullivan for design support, and Lily Teplow and Rachel Bishop for content and copywriting.